Selling Your Home in Durango and southwest Colorado?
Pricing is everything when you're selling a home in Durango. Too high and your listing sits, too low and you leave money on the table. Maybe you value patience over timing, every listing is different! I track the Durango real estate market closely, so when we talk about your price, it's grounded in what's actually happening on the ground right now, not a generic number pulled from a formula.
Want a quick answer first? Use the free home value tool below, or call to talk through your specific property.
(970) 648-4149How I Approach Selling a Home in Durango, CO
I price from recent comparable sales in your neighborhood rather than a formula, then put real marketing behind the listing: professional photography, video and a Matterport 3D walkthrough when the layout earns it, floor plans, and drone media when the property benefits from it. Every listing is built around the specific property and seller instead of a corporate template, which is why I work on relationships rather than volume.
Sell With Me, John Mace, Your Durango Realtor!
This is where I'm supposed to whip out some fancy looking 18 page boilerplate listing presentation that I found online, or perhaps created by a big name brokerage, distributed down the corporate pipeline for use by all agents across all markets. Maybe that works for some realtors, and hey, maybe that works for some home sellers too, that's OK. But a one size fits all approach is not part of my business model, and not how I choose to build relationships and offer solutions when it comes to selling real estate. The human element is an unpredictable yard sale of complexity; every buyer, seller, realtor and transaction is different. A real estate transaction, from the listing agreement, to preparing the property for market, to negotiating an offer, to keeping it on track to close, is an unavoidable human process.
So why hire me to sell your home? I could go on about honesty, experience and reputation, but those things should speak for themselves, so I'd rather you read what my past clients say. Simply put, I'll put the same amount of effort into selling your property as I will to earning your business. I work on relationships, not on volume. I've listed a handful of reasons below that should give a general idea and help set some expectations. Ultimately, every property is different and has different needs, so let's chat about the right approach for selling your home.
"John was an amazing realtor to work with. He was prompt and professional. He helped us sell [our] home in Durango and he worked exceptionally well with all parties involved."
★★★★★Dan Howe, five star Google review
What Should You Expect When You List Your Home With Me?
- I'm not a discount realtor, and I don't think I could be one if I tried. If you simply want a realtor to slap your listing up on the MLS and fade away, I'm not your guy. How I present your property and market it for sale reflects on me and my professional services, and I'm proud of the work I do.
- I use a professional photographer. Just because I'm a realtor with a smartphone doesn't make me a photographer. And even if I got a good shot, the magic happens in the post-processing.
Quality photography is a fundamental and necessary investment to selling real estate. I'm going to hop on a soapbox here. Photos are not only the ultimate first impression of your property, they're also an enduring impression. They're what a homebuyer is going to see when they first find your listing, it's what their partners, families or friends will see when they share that listing. It's what they'll see when they go back and look again that night and the next morning. It's what they'll look at again after touring the property, deciding if they want to write an offer.
- If the layout of the home is appropriate, I'll probably have a video tour created and a Matterport 3D walkthrough done as well, a virtual tour buyers can click through online before they ever step inside. And when I say a video, I don't mean panning back and forth across a picture to create a slideshow, I mean a video.
- I include floorplans with many of my residential listings.
- If your property benefits from it, I'll also have drone media done too. (Not all properties benefit from a drone's perspective.)
- Prior to all photography and videography, I'll have your home cleaned if necessary. Let's make sure those photos pop!
- Do you want an open house? I'll host an open house. (Not every property owner wants an open house. And not every home should have an open house.)
- I'll advertise your property across various online and offline platforms, utilizing all that fancy media from above. The scope of this is generally property and price point dependent.
How Selling With Me Works
Most sellers go through the same general path when they list a home. I treat every listing differently, and we adjust as your property requires.
We talk. I walk you through pricing using recent comparable sales in your neighborhood, current market trends, and your own goals for timing and net proceeds. From there we sign a listing agreement and get to work on the photography, video, and marketing described above.
Once your home is live, I'll set up showing software that handles appointment scheduling and gathers feedback, and bring offers to you with a clear breakdown of terms and price. By the time an offer arrives, part of my listing strategy is that there's no inspection objection to negotiate.
We work through the disclosures Colorado requires, things like the Seller's Property Disclosure and, for homes on a septic system, a transfer of title inspection through La Plata County. I coordinate with you and the title company on the paperwork side so nothing gets missed.
We close, the title company wires funds, and the county records the sale.
Curious about what's happening in your neighborhood? You can create a custom market report to see what's active, under contract, and sold in your neighborhood!
Meet Your Local Durango Realtor
I'm a Durango real estate agent and REALTOR® with R1 Colorado, based at 125 Mercado St #107, Durango, CO 81301, serving Durango, Bayfield, Cortez, Mancos, Pagosa Springs, Silverton, and the rest of southwest Colorado. My Colorado real estate license number is #100069524.
What My Designations and Certifications Mean for You as a Seller
Real Estate Negotiation Expert. Advanced training in negotiation strategy, so you have stronger advocacy at the offer table when it's time to work out price and terms.
Pricing Strategy Advisor. Specialized training in pricing property accurately, building comparative market analyses, and working with appraisers.
Resort and Second-Home Property Specialist. Training specific to resort, recreational, and vacation destination properties in southwest Colorado.
Accredited Buyer's Representative. Training focused on representing buyers throughout a transaction, useful if you're selling one home to buy another here.
Ready to talk specifics about your property?
(970) 648-4149Frequently Asked Questions About Selling a Home in Durango
How do I get an accurate home value estimate in Durango, CO?
Start with the free home value tool on this page. From there, I review recent comparable sales and current market trends in your specific neighborhood to refine that initial estimate into a real listing price recommendation, using the same pricing and negotiation training covered above.
What do you include when you list a home for sale?
I include professional photography with post-processing, a video tour and Matterport 3D walkthrough when the property layout supports it, floor plans for residential listings, drone photography when it benefits the property, home cleaning coordination before photos, an optional open house, a custom written property description, and advertising across multiple online and offline platforms sized to the property and price point.
Do you use a one size fits all listing approach?
No. I build every listing strategy around the specific property, seller, and transaction rather than a standardized corporate template. I focus on relationships, not transaction volume.
What areas do you serve as a listing agent?
I serve Durango and the surrounding southwest Colorado communities, including Bayfield, Cortez, Mancos, Pagosa Springs, and Silverton.
What do your real estate designations and certifications mean?
My ABR designation and my RENE, PSA and RSPS certifications all come from the National Association of REALTORS®, and they cover buyer representation, negotiation strategy, accurate pricing and comparative market analysis, and resort and second home property expertise. Together they cover the skills I use to price, negotiate, and close a home sale in southwest Colorado's market.
How do I start the process of selling my home with you?
Enter your address in the home value tool on this page for an initial estimate, then contact me directly to discuss pricing strategy and next steps for your specific property.
How do I sell my house in Durango, CO?
Selling with me starts with a conversation about pricing and goals, followed by a listing agreement, professional marketing, and showings. My goal by the time an offer arrives is that there's no inspection objection left to negotiate, and if one comes up, I negotiate it on your behalf. I also complete Colorado's required disclosures, including a septic transfer of title inspection where applicable, with the title company before closing.
Still have questions about your specific property? Call me directly and let's talk it through.
(970) 648-4149